Make sure that you concentrate on targeted keywords that deliver targeted traffic

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase your products or services, they’ll be more likely to turn to you when they are. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics.

Advanced detection of Google duplicates requires special efforts

To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. Having keywords in your domain URL can also give you a small SEO boost. Content quality, content amount, and website information are all factors in your Page Quality Rating. A good reliable host is extremely important for any website. Site’s load speed is just one of the factors; consider security, uptime, and overall user experience. Make sure that your website’s main menu only features the most important categories.

Don't make it hard for the user to find the exact information they need

Reaching out to random people and asking them to share your stuff isn’t really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content, will probably read it, give feedback or even share it with their followers. The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine’s perspective, and what authority it has. Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. Are internal links as valuable as external links? If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place.

Monitor your SEO copywriting success

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense." Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through marketing over the internet. Make it easier for search engines to index your website. This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text.

Focus more on Brand building

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and approach them one-by-one. Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and your keywords, where your competitors are not operating. It may also be that you find keywords for which it is worth joining the competition.

Google only loves you when everyone else loves you first

The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It’s phenomenal. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else.