How many words does your competition have on the page that is ranking?

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it! Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content. When you use underscores to separate words in a URL name, Google will read it as one single word.

Are you seeing any pages from your site on the first page in Google

The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised. When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords.

Easy internal linking

A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. One way to approach SEO is to write catchy headlines. A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page.

Ensure that Googlebot and other web crawlers can index your pages correctly

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas." On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are considered advertisers, whereas organic results are seen as trusted experts offering the best information relative to their search query.

Why long keyphrases?

If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. What is the first thing that you do when you want to learn more about a product? What do you do when you're trying to find the solution to a problem? The vast majority of people carries out a search on Google or another search engine. Web pages containing matching verbiage will have lower visibility in searches. With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal?

Effect of keyword density on my search rankings

As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. You need to build content promotion into your content. This is the foundation of every successful content promotion campaign, and it starts with writing an irresistible headline. Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites.